Apple significantly reduced the risk of leakage of names of future products

Sometimes it’s hard to predict which products Apple will show us and how they will be called. The task was greatly simplified by agencies for the registration of trademarks. Thanks to them, we learned about the existence of the iPhone 7 and AirPods long before Apple showed us these products. However, Apple did its best to ensure that such situations did not recur.

It will be fair to note that not only Apple, but also other major technology companies, for example Google, took a cunning step. Companies register names for new products in countries without a trademark database, which implies the possibility of searching. These are Trinidad and Tobago, Barbados, Peru and Jamaica.

Mark Gurman of Bloomberg claims that Jamaica has become Apple’s favorite place to hide the names of future products. The only way to find out if there are any new registered trademarks from Apple in Jamaica is to travel to an island or hire a Jamaican lawyer.


The result met expectations. We could not even imagine that Apple’s smart column would be called HomePod, although the brand was registered. Let’s hope that with this approach Apple will be able to surprise us more.

Petrus Wiebe

Analyst. Creator. Evil beer fanatic. Troublemaker. General explorer. Hardcore zombie maven.

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