Sylvain Boyer believes that minimal changes in the design of logos can have a significant positive effect on the environment.
French designer Sylvain Boyer has developed a series of eco-friendly versions of well-known logos, which use up to 39% less ink than the original.
The main idea of the Ecobranding project is that, by making only minor changes in company emblems, it is possible to significantly save the paint, and hence the electricity that the technology uses to print logos. Thus, the revised version of the emblems will also reduce the negative effects of power plants, Boyer said.
“Every creative decision taken in the design of a brand has a direct impact on the environment. When you draw one logo, in fact you draw millions of logos, because it will be played millions or even billions of times. And all this significantly affects the state of the environment,” — says the designer.