The release of the advertisement of the British company is traditionally considered a symbol of the beginning of the Christmas season.
The British chain of stores John Lewis has released a new promotional video Moz the Monster, timed to Christmas. The two-minute video, authored by the French director Michelle Gondry, talks about the friendship between the boy and the monster named Moz, who lives under his bed, writes It’s Nice That.
Festive advertising John Lewis annually receives wide popularity and is considered one of the traditional symbols of the beginning of the Christmas season. In 2015, for example, the video “Man on the Moon” has collected more than 25 million views.
In 2016 John Lewis advertised an incident: hundreds of thousands of Internet users took for the original video of the company the work of 18-year-old student Nika Djablonka, who published an amateur version of Christmas advertising. In a matter of days, it was watched by more than a million people.