The final decision on the future of the publication has not yet been made.
The management of Playboy is considering the possibility of stopping the release of the printed version of the magazine, Fortune writes. “We want to focus on what we call the ‘Playboy world.’ This is much broader than a small print edition,” said Playboy Enterprises managing director Ben Kohn.
“Next year we plan to devote to moving from the media business to brand management,” he added. “I’m not sure that printing is really the best way to communicate with our future consumers.” At the same time, Kohn said that the final decision on the fate of the magazine is still not accepted.
In recent years, Playboy magazine has tried several times to update its concept. At the end of 2015, it became known that the publication would refuse to publish photographs of nude models. This decision was explained by the fact that it is impossible to compete with the availability of erotic photographs on the Internet. Later, these measures were called a mistake and at the beginning of 2017 they released a number with the slogan “Nudity is normal”.
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